Codes and conventions of Radio and Print adverts.

Radio Advert Codes and conventions

The use of audio is taken from within the documentary ie. Vox Pops, answers to interviews and narration
The advert is easy to understand
It is short and simple
The adverts states the time and date the documentary is on and also the channel.
The advert’s narrator gives the advertising slogan
There is an underlying music bed which anchors meaning and is relevant to the topic.

Print Advert Codes and Conventions

The Channel 4 logo is found at the right of the page on all the adverts.
There is one central image
Usually a colour scheme
Limited wording, usually what the documentary is called, the slogan and when it is on
A website is included on some of the adverts.
Small or very little photo manipulation
Most have a banner around the wording to fit the colour scheme or make more legible.

 In this advert, the central image is eye catching, and everything around it is blurred to make it clearer and it relates to the documentary title. The Channel 4 logo is on the right hand side and follows a colour scheme seen in the bottom left with the banner. Relevant information such as the date the documentary will air is also seen.

This advert also has a central eye-catching image that follows a blue colour scheme seen in the logo and the font. The Channel 4 logo is also typically in the left hand corner, also matching the font. Relevant information such as the time and date the documentary airs is also seen.