FINAL PRODUCTS

DOCUMENTARY

RADIO ADVERT





PRINT ADVERT

EVALUATION

QUESTION ONE

We followed to codes and conventions of documentary making, for more details, see earlier in my blog.

INTERVIEWEE NEVER LOOKS DIRECTLY INTO THE CAMERA

 

We followed professional standards by having the interviewee not look directly into the camera and to speak in full sentences so that the question asked could not be heard being posed.

MISE-EN-SCENE IS CONSIDERED IN EACH INTERVIEW 

We considered the  appropriate mise-enc-scene in all of our interviews. Notably in the home baker interviews we had a selection of cookery books, a jar of biscuits and a plate of home made biscuits on a saucer in the background, similar to other documentaries I have studies. Notably here in 'The Simpsons 20th Anniversary Special In 3d On Ice Part' The actress that plays Lisa Simpson has that character in the background.

OPENING TITLES

 In documentaries that I have studied, they use an opening montage or titles that is relevant to the topic of the documentary. In our product, we used stock frame animation with biscuits and a Union Jack behind them, in 'In the Teeth of Jaws' They used a cartoon shark and ocean to relate to the movie 'Jaws'

 

As shown earlier in the blog John Frierson created the first documentary 'Housing Problems' where he defined the documentary as the 'creative treatment of Actuality' I believe that we have followed this throughout our work, notably in our opening credits, the use of stock frame animation, and the home baker section of the piece, where it is set out like a cookery show and the music is fits the mood and is entertaining.





QUESTION TWO

How effective is the combination of your main product and ancillary texts? on Prezi

QUESTION THREE

We handed out questionnaire’s to people who watched our documentary, listened to our radio advert and saw our print advert  and asked whether or not that they believed they were comparable to professional products.

The general answers were that they believed it to be informative and that it flowed. They found our voice over to be appropriate. They believed that we stayed true to the conventions of documentaries and that our print adverts were comparable to the professional channel 4 ones.

I uploaded our documentary to the social networking sight Facebook for my friends to give their feedback on.

From Facebook I learnt that Our documentary was generally enjoyed as people discussed how they found it interesting and that they could see we had considered our Mise-en-scene throughout. They also complimented our music choice as it was catchy, it also related to the documentary theme.  However some commented that the sound quality could be consistent and be improved. Especially how the home baker's voice echoed. If we were to do this again we would use a boom mic so the sound would not echo. The Millie's Cookies interview was also picked up on as having  poor quality sound. If we were to make the documentary again, we would have gone back to the store and re-filmed the interview and used a mic or a boom to improve the sound quality. Also, the music bed used was also commented on as being too loud in parts, so we would lower the volume if we were to make the documentary again.

This person was impressed that the vox pops were the same used in the radio advert, keeping consistency throughout the campaign. She was also impressed the voice over and music were the same. She commented on the variety of camera angles and considered mise-en-scene that related to the documentary theme. She also stated that the use of stock frame animation was relevant and with the music was catchy and entertaining. She also said that the use of graphics was simple, used in other documentaries. She also picked up on the quality of sound throughout, also we would definitely change the sound and re shoot some interviews using a mic or boom.

This person liked how we followed the codes and conventions of professional channel 4 print adverts by having the logo and strap line in the same place. She also commented on how the strap line was consistent with the one in the radio advert. However she did note that the central image, although was eye catching and related to the topic, you could see the camera's flash in the cup, so if we were to make another one, we would use a different image or perhaps use a camera without a flash.

This person enjoyed the music and found it to be catchy and entertaining and also enjoyed that, along with the narrator and the vox pops, was consistent with the documentary. She also commented on how strap line was the same in the print advert and how it was similar to professional standards as it was short and detailed relevant information such as the time and date the documentary will air. She did comment on the use of sound and how it was a little too loud in the begging. If we were to make a new radio advert, we would turn down the volume of the song at the beginning so that the narrator could be heard more clearly.

Audience Feedback is very important to us as it tells us whether or not we did a good job as a documentary maker. The good feedback lets us know what we did right and the negative feedback is as, if not more important. nNegative Feedback tells us what we did that needs to be improved, so if we were to make the documentary again, we could do to ensure that less negative feedback is given next time. Overall, the negative feedback was based on the changes and poor quality of sound. If we were to make the documentary again, we would use mics or booms in all interviews and change the volumne of the narration and/or music bed to ensure that the audience would hear clearly.

QUESTION FOUR

How did you use media technologies in the construction and research, planning and evaluation stages?

Below is a picture of  me using an XM 2.

Original Images

Filming and editing Diary

Sunday 23^rd OctoberToday, Olivia and I went to the town centre to film some scheduled interviews with Greggs , Marks and Spencer’s, Millie’s Cookies and ASDA. However, the day proved to be less than successful. When we arrived at the town centre, we went to Greggs the bakers and asked if we could film some of their products for cut away shots and perhaps have an interview with one of their members of staff. They were cooperative and allowed us to shoot products, and took us to the back of the store to film an interview. However, after spending twenty minutes setting up the camera, plugging in a microphone, attaching it to the member of staff and framing the shot of the staff to include relevant mise-en-scene, said staff member then decided she did not want to take part in the interview. No other member of staff wanted to take part in the interview, forcing us to pack up our equipment and go instead to Millie’s Cookies. There we spoke to staff member Catherine, who too was a media student and understood our circumstance. She agreed to allow us to shoot the Millie’s Cookies products for cutaways and agreed to take part in an interview. The interview was highly successful – or so we thought, as when we’d packed up our equipment we realised the microphone was not switched on.

 As a result, we asked Catherine to kindly reshoot the interview, and she was again very helpful and agreed to do so. We then decided to shoot some vox pops. Although members of the public were reluctant to take part, we managed to get around a dozen shots asking what their favourite biscuit was, and also whether they believed the Jaffa Cake is a biscuit or cake. We then went to Marks and Spencer’s at 2:00, as instructed by the manageress, Louise. She told us that she could not authorise our filming to take place, therefore we had to leave and hope to have more success at ASDA.

Before asking a manager at ASDA, we managed to covertly film biscuits on the shelves in the store. Then we asked a manager if we could film an interview with a member of staff. They stated that all members of staff were busy, but after persistence changed her story and claimed she could not authorise it herself.

Monday 24^th OctoberToday we looked back at our footage  from yesterday and realised that we made an error with the framing on the 2^nd time we filmed Millie’ Cookies. And as the first shoot, with perfect framing and Mise-en-scene’s sound was off, we will have to go back to Millie’s Cookies and ask for another interview. We also noticed that the interview, the other people in my group conducted with a Morrisons employee’s framing was also off, so we will have to re shoot that one. Other than that, we managed to capture all our cutaways today and even the Millie’s Cookie’s interview as we may be able to save the sound when we come to edit. Today we also rang Marks and Spencer’s and asked if we could shoot an interview there and film some cutaways. The manager Ben was very cooperative and agreed, on the basis we go tomorrow morning at 9am. I and Charlotte are going to do this.

Tuesday 25^th October Today’s filming was successful. We managed to film several cutaways with the biscuit aisle and customer’s buying biscuits.

Margaret a shop floor assistant agreed to be interviewed and we filmed her in the biscuit aisle. She was cooperative and after shooting the interview we left for college to look at our footage. We captured the footage back at college and realised we can use it.

Thursday 27^th OctoberToday we looked over footage that Olivia had filmed of an interview, with her mother (a home baker) and of a section of the opening montage. The footage was excellent and we captured it straight away.

Wednesday 2^nd NovemberToday I and Olivia went back to Millie’s Cookies to film an interview with Catherine. Again. However this too proved to be unsuccessful as when we had set the camera with a suitable framing and mise-en-scen, we realised that the microphone we had been given was not working and so had to leave.

Friday 4^th NovemberToday All three of us went back to Greggs to film an interview. Paul, an employee was more than helpful. We managed to frame him right and he answered all questions correctly so it will be easily when we come to edit our voices out of it. Charlotte will take the camera home and, hopefully, film some cutaways and an interview with her little brother also a home baker.

Monday 7^th NovemberToday we captured more footage ad began to place it on the time line and began to get a semblance of order and how the narrative of our documentary will pan out. We also figured that we can in fact fix the interview with Millie’s Cookies so we will not need to re-shoot.

Tuesday 8^th NovemberToday we looked at our interview from Greggs and it was fine, so we captured it. However the interview conducted with Charlotte’s brother cannot be used as he looks out of the frame throughout the interview. Charlotte has agreed to reshoot this interview. We placed the Greggs interview on the time line and began to further place the shots together. We also discussed going back to Morrison’s tomorrow to shoot an interview again.

Thursday 17^th OctoberToday we edited more of the documentary and placed the interviews in the order they will appear. We also filmed some footage for our opening montage, by placing biscuits on pink sugar paper, and then moving them, after pausing the camera, using stock frame animation. We will then remove the pink in post production and replace it with our documentary title, and add a music bed. We also found that the archive footage that we had downloaded was of poor quality so I will download it myself using the YouTube converter I have at home.

Friday 18^th OctoberToday we managed to complete our opening montage by using the ‘chroma key’ tool on abode premiere to get rid of the pink so that when we place the opening title in place of it, the title will appear as the biscuits are being removed. We also made this title today by selecting a picture of the union Jack from the internet.

Monday 21^st OctoberToday we placed more of the footage filmed on the line, however we noticed that we do not have enough footage so had to discuss what else we could film. Olivia agreed that she would film her mother baking biscuits and would bring the footage in tomorrow.

Tuesday 22^nd OctoberOlivia brought in the footage of her mother (the home baker) baking biscuits. The footage Olivia filmed was fantastic and we can really use it to fill out the documentary. We captured the footage and found that we had a little too much, and so would have to be selective in what we chose to  place in the documentary. We chopped up certain parts and added a few cutaways of the home baker drinking tea and placing things in her oven.  We decided that instead of having everything placed in the middle, we would cut up the home baker section throughout the documentary so not to bore the audience.

Tuesday 29^th OctoberThis week we polished the footage that we had and managed to finally save the sound on the Millie’s Cookies interview, we also used footage of Jaffa Cakes that we filmed and used the motion tool to make it zoom in and out of the screen, by placing the Twilight Zone theme for comic effect. We also noticed that we needed more vox pops and so we must film them next week.

Tuesday 5^th NovemberThis week we finally filmed more vox pops of the interviewee stating what there favourite biscuit is and whether they believed the Jaffa Cake was a cake or a biscuit. We added them to the documentary however we found that not all of them could be used as they moved too much and the framing was wring, and also we would run out of time, as we only have 5 minutes.

Tuesday 19^th NovemberThis week we polished more of  our documentary and we are very close to finishing.  We began work on our Radio Advert which I am in charge of, I started a new sequence and began to select audio from the original documentary and downloaded the same song used as a music bed.

This will be finished by next week. We also asked Kath Hope, a memeber of Priestley College staff agreed to help us by  filming our voice over. We took her to the sound room and gave her a copy of the script and recorded her voice. This was sucesfull and Kath cooperated.

Voice Over and Radio Advert Script

NARRATOR VO SCRIPT

FVO
from Garibaldi’s to Bourbon’s, Cookies to Custard Cream’s, Britain loves a biscuit. We’ll do anything to get our hands on them, whether it’s grabbing a pack off the shelf or making our own. But why is Britain Bonkers for Biscuits?

Cue home baker

After Home Baker interviews

FVO
Everybody has their favourite Biscuit, But there’s one sneaky snack lurking in the Biscuit aisle that’s that has become some what of a mystery

Insert Scary Jaffa Cake twilight zone theme

After jaffa cake ad

FVO
The truth is, The Jaffa is a cake. McVities have stated that if they sold it as a biscuit we’d have to pay an astonishing 17.5% more VAT.

RADIO ADVERT

Insert music ‘how’d you do 3x’. Music fade created bed.

FVO
Britain loves Biscuits, but why are they so popular? Why have we fallen head over heels for the Garibaldi?

Insert vox pops from opening of documentary

Vox Pop
My favourite biscuit is a McVities chocolate digestive

Vox Pop
Bourbon

Vox Pop
Custard Cream

Vox Pop
Probably an Oreo

Vox Pop
Chocolate Hobnobs

FVO
We’ll do anything to get our hands on them, whether its grabbing a pack of the shelves or making our own

Female Home Baker
I make biscuits most weekends I find it really relaxing and enjoyable as well

Male Home Baker
The type of biscuits I make are chocolate chip cookies.

FVO
Relax with a cuppa, a Bourbon and watch Britain’s Biscuits. Wednesday the 20^th December on Channel 4. Dunkin’ the Nation

Music fadce louder and then fade to end.

Codes and conventions of Radio and Print adverts.

Radio Advert Codes and conventions

The use of audio is taken from within the documentary ie. Vox Pops, answers to interviews and narration
The advert is easy to understand
It is short and simple
The adverts states the time and date the documentary is on and also the channel.
The advert’s narrator gives the advertising slogan
There is an underlying music bed which anchors meaning and is relevant to the topic.

Print Advert Codes and Conventions

The Channel 4 logo is found at the right of the page on all the adverts.
There is one central image
Usually a colour scheme
Limited wording, usually what the documentary is called, the slogan and when it is on
A website is included on some of the adverts.
Small or very little photo manipulation
Most have a banner around the wording to fit the colour scheme or make more legible.

 In this advert, the central image is eye catching, and everything around it is blurred to make it clearer and it relates to the documentary title. The Channel 4 logo is on the right hand side and follows a colour scheme seen in the bottom left with the banner. Relevant information such as the date the documentary will air is also seen.

This advert also has a central eye-catching image that follows a blue colour scheme seen in the logo and the font. The Channel 4 logo is also typically in the left hand corner, also matching the font. Relevant information such as the time and date the documentary airs is also seen.

audience feedback questionaire

Audience Feedback

1)      On a scale from 1- 5 how informative do you think our documentary is?
( 1 being not very  5 being very )

……….

2)      On a scale of 1-5 how well do you think the editing in the documentary flows?

……….

3)      On a scale of 1-5 how appropriate is voice over for the radio advert?

…………

4)      On a scale from 1- 5 how good do you think the technical quality is? ( Sound, editing and continuity)

………..

5)      On a scale from 1-5 how eye catching do you think our documentary is?

………

6)      Do you think that our documentary obeys the conventions of a professional documentary? (rate on a scale of 1 -5 )

………

7)      On a scale from 1- 5 how eye catching do you think our print advert is?
( 1 being not very  5 being very )

……….

8)      On a scale of 1-5 how much do you think the radio advert flows?

………

9)      On a scale of 1-5 how comparable is our print advert compared to professional channel 4 adverts?

………….

10)   On a scale of 1-5 how much would you want to watch the documentary if you heard our radio advert?

……..

11)    On a scale of 1-5 how much do you think radio advert informs enough about the documentary?

……….

12)   On a scale of 1-5 how much would you change about the print advert ?

……..

13)   On a scale of 1-5 how good do you think the quality of the radio advert is?

……..

14)   On a scale of 1-5 how good is the quality of the narration on the voice over for the radio advert?

……..

15)   On a scale of 1-5 how good is the quality of the print advert?

……..

By making this questionnaire and giving out to people that have seen our documentary I am able to see what people like the best and what we achieved the best in. The majority of the people that watched it gave higher results such as 4’s and 5’s so we will take this as positive feedback. The lowest result we got was a 3, which occurred on question 5. Although we do have a lot of footage in our documentary we should have used more interesting images and rather than using similar ones throughout which is why it might not be that eye catching.

The average answer for these questions are the following:

1)      4                     

2)      5

3)      5

4)      4

5)      3

6)      5

7)      4

8)      4

9)      4

10)  4

11)  3

12)  4

13)  5

14)  5

15)  4

logging sheets and edit descision list