TYPE
This was a mixed documentary as a mixture of narration, interviews, cutaways and archive footage was used.
This was a mixed documentary as a mixture of narration, interviews, cutaways and archive footage was used.
THEMES
The documentary features themes such as, marketing and how to do it successfully to different audiences, notably the film ‘Mouse Hunt’.
The documentary features themes such as, marketing and how to do it successfully to different audiences, notably the film ‘Mouse Hunt’.
NARRATIVE STRUCTURE
The documentary follows a Linear. The Beginning shows us several ways of marketing, both successfully and unsuccessfully. The Middle follows the marketing of Mouse Hunt and how films can make money other than cinema tickets and DVD sales. I.e. Merchandise. The end is left open as to whether the film Mouse Hunt’s marketing campaign was as successful as previous films’.
The documentary follows a Linear. The Beginning shows us several ways of marketing, both successfully and unsuccessfully. The Middle follows the marketing of Mouse Hunt and how films can make money other than cinema tickets and DVD sales. I.e. Merchandise. The end is left open as to whether the film Mouse Hunt’s marketing campaign was as successful as previous films’.
CAMERAWORK
Several interviews were filmed using a close up or a mid shot, fitting their face in the frame perfectly, highlighting their importance.
Several interviews were filmed using a close up or a mid shot, fitting their face in the frame perfectly, highlighting their importance.
There were several panning XCU shots of merchandise that was related to the film the interviewee was talking about. Highlighting just how many products could be produced through one movie, and the profit it could make.
MISE-EN-SCENE
All mise-en-scene was relevant to the topic of the documentary in the background of interviews. The green screen would often be pictures related to the movie the interviewee was talking about. This is visually pleasing to the audience and so that they are 100% certain on what the interviewee is talking about. There was also a consistency in the green screen images used between the people being interviewed so we could keep track of who it was that was speaking.
All mise-en-scene was relevant to the topic of the documentary in the background of interviews. The green screen would often be pictures related to the movie the interviewee was talking about. This is visually pleasing to the audience and so that they are 100% certain on what the interviewee is talking about. There was also a consistency in the green screen images used between the people being interviewed so we could keep track of who it was that was speaking.
There were many shots of merchandise that were all carefully considered to enhance the exposition and relate to whatever the interviewees were discussing.
SOUND
The narrator seemed official and presented himself as the voice of god. As this was an educational documentary, this was important as the narrator seemed knowledgeable and forced the audience to listen.
The narrator seemed official and presented himself as the voice of god. As this was an educational documentary, this was important as the narrator seemed knowledgeable and forced the audience to listen.
EDITING
The documentary was cleverly edited. In a section where an interviewee states that ‘The Lion King’ made more money in merchandise than in ticket sales, the documentary cut to a section of the film, ‘The Lion King’ when Simba and Nala gasp in astonishment. This is entertaining for the audience, relevant to the topic and emphasising how much of an achievement this in and how successful this can be.
The documentary was cleverly edited. In a section where an interviewee states that ‘The Lion King’ made more money in merchandise than in ticket sales, the documentary cut to a section of the film, ‘The Lion King’ when Simba and Nala gasp in astonishment. This is entertaining for the audience, relevant to the topic and emphasising how much of an achievement this in and how successful this can be.
When each interview finished, the next image swiped across the screen, this makes it aesthetically pleasing to the audience and is a change to the simple cu. Also, all of the interviews had cutaways and were sectioned throughout the documentary to avoid boredom in the audience.
ARCHIVE FOOTAGE
Disney Films: Lion King, Little Mermaid
Disney Films: Lion King, Little Mermaid
Movie Trailers: Rugrats
Premiers
Mouse Hunt film
Premiers
Mouse Hunt film
GRAPHICS
Between each section of the documentary a small animation of a stick man holding a film board is seen introducing it. This again adds an aesthetically pleasant element to the educational documentary.
Between each section of the documentary a small animation of a stick man holding a film board is seen introducing it. This again adds an aesthetically pleasant element to the educational documentary.
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